Episode 1 : Unlocking the World’s Largest E-Market – China

Podcast highlights:
[00:50] A first look at Ashley Galina Dudarenok’s new book about China: Unlocking the World’s Largest E-Market
[16:30] Different Chinese mobile payments systems and how embedded they are in day-to-day life. Will China become the world’s first cashless society?
[42:50] What are some of the common misconceptions about China and Chinese consumers?

Podcast notes:
[00:05] Ashley Talks with Ashley Galina Dudarenok today hosted by Graham D Brown
[00:50] A first look at Ashley Galina Dudarenok’s new book about China: Unlocking the World’s Largest E-Market
[02:40] A little background history on Ashley’s story
[06:30] Ashley on speaking Mandarin and moving from China to Hong Kong
[08:05] How big is the Chinese e-commerce market?
[11:45] A 101 on WeChat – introduction to China’s operating system for life
[16:30] Different Chinese mobile payments systems and how embedded they are in day-to-day life. Will China become the world’s first cashless society?
[25:00] What’s going on with the crazy world of video and live streaming in China? Why are people paying monthly subscriptions to tune in and watch people eat?
[34:20] Why is it important to back the right video platform in China?
[36:35] How does Ashley use social media platforms to build her personal brand in China?
[39:35] Is it easier as a foreigner to succeed in China?
[42:50] What are some of the common misconceptions about China and Chinese consumers?
[48:40] How are Chinese consumers now educating brands about how to behave in the digital space?
[55:20] How can Chinese brands get roasted when social media goes wrong?
[57:20] New retail experiences in China